DAM Health
How we strategised and executed the roll out of over 100 COVID-19 testing clinics across Europe and North America through paid media.
The Results
The Story
Reconnecting The Nation
We first met DAM Health & Professor Frank in November 2020, where we learnt about their new and affordable PCR testing service. The service offered widespread solutions to the travel complications caused by COVID-19 – allowing customers to travel and see their loved ones.
DAM Health’s vision was to use healthcare professionals and their own laboratories to offer affordable and accessible testing to the masses. The foundations had been built but the company lacked the exposure required to stand out in such a crowded market. At this point Professor Frank and CEO Kevin Dryhurst reached out to Utilise Social…
The Goal
Affordable Testing for Everyone
DAM Health wanted to become a national leader in COVID-19 testing solutions and expand their patient base into the international market, with a particular focus on Europe & North America.
The Strategy
The Perfect Prescription
We provided a full 360° marketing solution, helping to improve all digital aspects of the business. Our work included (& continues to include):
- Building and maintaining a fully optimised website, increasing the fluidity of the user experience to boost conversion rates by 4%.
- Designing clean and relevant branding that resonates with potential customers
- Using Facebook Marketing to implement a number of different strategies that would disrupt the conversation and dramatically boost the companies reach on social.
- Using Google Ads to appear as the first search result when a potential customer is searching for any COVID-19 related testing. We rank at the top of the page over 80% of the time, outranking all of our competitors to dominate the impression share.
- Using pixel and conversion tracking (small pieces of code that help us to understand customer actions on the website) to optimise our sales funnel and increase bookings.
- Effectively remarketing to previous customers through a number of channels including email and text marketing.
- Using analytics to recognise trends and optimise budgets, ensuring our ads are always maximally cost effective.
- Building a bespoke booking system that will allow the company to go paperless in clinic, helping to reduce human error in the system and improve test result turn around time.
