Using integrated marketing to help a Californian eyewear brand realise their vision
Your Vision, Your Style
Heatwave Visual was founded by Justin Hertel & Doug Karlson who sought to bring something more to the table in the eyewear market. The brand offers a range of truly unique products – each pair of glasses is fully customisable with swappable lenses, arms and frames.
In 2019 the company was already excelling, but knew they could rocket their growth with a fresh & refined marketing strategy. This is where the Utilise x Heatwave story started…
A Brighter Future
Expand into new markets across the United States by capitalising on their existing audiences and reaching new customers
We used a fully integrated marketing approach, combining the power of Facebook ads & Google PPC to create engaging multi-platform ad campaigns. Our strategy included: