Heatwave Visual

Using integrated marketing to help a Californian eyewear brand realise their vision

The Results

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Paid Social ROAS
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Google PPC ROAS
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Increase in website traffic

The Story

Your Vision, Your Style

Heatwave Visual was founded by Justin Hertel & Doug Karlson who sought to bring something more to the table in the eyewear market. The brand offers a range of truly unique products – each pair of glasses is fully customisable with swappable lenses, arms and frames.

In 2019 the company was already excelling, but knew they could rocket their growth with a fresh & refined marketing strategy. This is where the Utilise x Heatwave story started…

The Goal

A Brighter Future

Expand into new markets across the United States by capitalising on their existing audiences and reaching new customers

The Strategy

Laser Focus

We used a fully integrated marketing approach, combining the power of Facebook ads & Google PPC to create engaging multi-platform ad campaigns. Our strategy included: