I Saw It First

Accelerating the growth of a fast fashion heavyweight

Revenue Increase
Reduction in Cost per acquisition
Return on ad spend

The Story

Dress to Impress

Founded in 2017, I SAW IT FIRST are the ultimate one-stop-shop for the stylish generation of authentic fashion-lovers. The brand works with some of the biggest players in the game from the iconic O Beach to the biggest reality show in the UK, Love Island..

The Goal

Less Means More

The primary objective of our partnership with I Saw It First was to accelerate its growth trajectory and position it as one of the leading fast-fashion brands in the UK. Through the implementation of cutting-edge digital marketing strategies, robust branding efforts, and an engaging, user-friendly website, our aim was to significantly increase brand visibility, attract a larger customer base, and boost online sales, ultimately establishing I Saw It First as a household name in the UK fast-fashion industry.

The Strategy

Style & Substance

We used a data driven approach fuelled by unique creative to sky rocket reach, sales & ROAS. Our strategy included:

Prospecting using a range of Facebook marketing strategies including dynamic product feeds & Instagram stories.

Calculated scaling and segmentation of the paid advertising budgets, simultaneously increasing revenue & ROAS whilst decreasing cost per acquisition.

Generating ideas for engaging content to build relevant audiences that could be re-marketed to (e.g. last comment wins - our ideas regularly achieved over 10,000 comments).

Weekly meetings to discuss the marketing calendar & KPI’s, ensuring our vision was always clear & increasing the strength of the client relationship.

Use of UGC (user generated content) - a style of marketing that proved to be extremely effective through the allure of authenticity.


Love Island x Molly-Mae Hague

One of the most interesting campaigns we worked on was I SAW IT FIRST’s debut partnership with Love Island (2019). This was an extremely unique, reactive campaign – using carousels to advertise what had been worn on the show the previous night.

Once a contestant had worn enough I SAW IT FIRST clothing, a collection would be made for them – the most popular example of this was the Molly-Mae Hague collection. The collections would be updated daily & advertised using product feeds.

“Utilise Social played a pivotal role in the growth of our business when we worked together. They brought a fresh perspective and a new strategy that helped us reach a wider audience, increase our ROAS and drive app downloads. Our relationship with Facebook flourished under their guidance and they successfully collaborated with multiple brands within our company. The Love Island campaign was a true testament to their expertise, elevating our brand to new heights. We had a fantastic working relationship with the Utilise Social team and are grateful for the impact they made on our business.”
Ben Yarwood