Accelerating the growth of a fast fashion heavyweight
Founded in 2017, I SAW IT FIRST are the ultimate one-stop-shop for the stylish generation of authentic fashion-lovers. The brand works with some of the biggest players in the game from the iconic O Beach to the biggest reality show in the UK, Love Island..
The primary objective of our partnership with I Saw It First was to accelerate its growth trajectory and position it as one of the leading fast-fashion brands in the UK. Through the implementation of cutting-edge digital marketing strategies, robust branding efforts, and an engaging, user-friendly website, our aim was to significantly increase brand visibility, attract a larger customer base, and boost online sales, ultimately establishing I Saw It First as a household name in the UK fast-fashion industry.
We used a data driven approach fuelled by unique creative to sky rocket reach, sales & ROAS. Our strategy included:
Prospecting using a range of Facebook marketing strategies including dynamic product feeds & Instagram stories.
Calculated scaling and segmentation of the paid advertising budgets, simultaneously increasing revenue & ROAS whilst decreasing cost per acquisition.
Generating ideas for engaging content to build relevant audiences that could be re-marketed to (e.g. last comment wins - our ideas regularly achieved over 10,000 comments).
Weekly meetings to discuss the marketing calendar & KPI’s, ensuring our vision was always clear & increasing the strength of the client relationship.
Use of UGC (user generated content) - a style of marketing that proved to be extremely effective through the allure of authenticity.
One of the most interesting campaigns we worked on was I SAW IT FIRST’s debut partnership with Love Island (2019). This was an extremely unique, reactive campaign – using carousels to advertise what had been worn on the show the previous night.
Once a contestant had worn enough I SAW IT FIRST clothing, a collection would be made for them – the most popular example of this was the Molly-Mae Hague collection. The collections would be updated daily & advertised using product feeds.