I Saw It First
Accelerating the growth of a fast fashion heavyweight
The Results
The Story
Dress To Impress
Founded in 2017, I SAW IT FIRST are the ultimate one-stop-shop for the stylish generation of authentic fashion-lovers. The brand works with some of the biggest players in the game from the iconic O Beach to the biggest reality show in the UK, Love Island.
The Goal
Less Means More
I SAW IT FIRST wanted to become a household name in the fashion industry, offer affordable clothing to the masses and build a legacy of giving back to charity, the environment, and their loyal customers.
The Strategy
A Perfect Fit
- Prospecting using a range of Facebook marketing strategies including dynamic product feeds & Instagram stories
- Calculated scaling and segmentation of the paid advertising budgets, simultaneously increasing revenue & ROAS whilst decreasing cost per acquisition.
- Generating ideas for engaging content to build relevant audiences that could be remarketed to (e.g. last comment wins - our ideas regularly achieved over 10,000 comments)
- Weekly meetings to discuss the marketing calendar & KPI’s, ensuring our vision was always clear & increasing the strength of the client relationship
- Use of UGC (user generated content) - a style of marketing that proved to be extremely effective through the allure of authenticity
Campaign Spotlight
Love Island x Molly-Mae Hague
One of the most interesting campaigns we worked on was I SAW IT FIRST’s debut partnership with Love Island (2019). This was an extremely unique, reactive campaign – using carousels to advertise what had been worn on the show the previous night.
Once a contestant had worn enough I SAW IT FIRST clothing, a collection would be made for them – the most popular example of this was the Molly-Mae Hague collection. The collections would be updated daily & advertised using product feeds.
Results
2 Week Campaign
