In It Together Festival

Launching Wales’ biggest ever festival.

Sign ups
Visitors across the weekend

The Story

Music Sounds Better With You

A festival of reunion, community & celebration

In It Together is a one-of-a-kind family festival set in the picturesque countryside of Wales. This 3-day camping experience offers a remarkable combination of world-class superstars and talented local acts, bringing a vibrant mix of music and community spirit to festival-goers. As a celebration of music diversity and local culture, In It Together has become a beloved annual tradition for many families and music enthusiasts.

The Goal

Music To The Masses

The objective was clear yet ambitious: to transform In It Together from a startup festival into the largest music festival ever held in Wales. To achieve this goal, it was necessary to establish a robust brand identity, generate significant visibility, and create a unique festival experience that would attract a large, diverse audience and secure strong ticket sales year after year.

The Strategy

Rhythms & Reels

To turn this vision into reality, we laid out a comprehensive digital marketing strategy that included:

Understanding the Crowd: We started by conducting detailed market research and audience profiling in collaboration with the In It Together team. This helped us understand the main customer demographic and tailor our marketing efforts accordingly.

Amplifying the Brand: With a clear understanding of our target audience, we launched campaigns to generate brand awareness, reach, and visibility in our target locations.

Lead Generation: We executed a successful lead generation campaign, creating a large, relevant audience to re-market to.

Social Proofing: We built strong 'anchor' ads filled with social proof to convert our leads and attract more users to the top of our marketing funnel.

Re-engage, Inform and Convert: We set up re-engage campaigns to add touchpoints to the customer journey, giving users more information about the festival elements they were interested in (family/music genres, etc.). This was coupled with a dynamic retargeting campaign to drive consistent ticket sales.

Responsive Campaigns: Throughout the campaign, we ran intermittent signup campaigns to emphasise key dates (line-up launches, price increases, etc.), driving an influx of sales.Thanks to this carefully orchestrated strategy, In It Together became Wales' biggest ever music festival in just two years, with high anticipation for next year's festival already driving record ticket sales. It is also officially the UK’s fastest growing festival! 

"We have worked with Utilise for our digital marketing strategy and implementation for In It Together Festival. This was a brand new festival and we had the difficult challenge of having to create both excitement and trust in a product we had never delivered."

"The first objective was to achieve 20,000 unique sign ups to our pre registration campaign which we surpassed with a 20% growth. Throughout the campaign Utilise communicated regularly including a weekly call wherein we analysed the successes / points for improvement and quickly actioned. Being able to act very quickly is something that makes Utilise Social stand out from other digital marketing companies we have worked with where it feels you aren’t a priority. Instead Utilise gave us a dedicated account manager who was available to us every day and even helped us out of hours for launches etc. It’s been a great inaugural year and we are looking forward to working with them for many years more."
Mark Hopkins,
Head of Festivals & Live Music