Toolroom Academy

Working side-by-side with one of the most in-demand brands in dance music to educate, inspire & entertain.

More signups than
previous campaigns
Sell out rate
Reduction in cost of signup

The Story

Music Is The Answer

Toolroom is internationally recognised as one of the most innovative brands in dance music. With over 18 years at the top of the industry, they are known for their passion for quality house music & close connection with their worldwide community of fans.

Utilise Social first started working in partnership with Toolroom over lockdown to generate interest and sales for their VMC (Virtual Music Conference). Following great success and a flourishing relationship we were asked to take on advertising for their hugely popular online music courses (Toolroom Academy) and various releases for the record label.

The Goal

Strike a Chord

Drive sign ups to their flagship course & help cement Toolroom Academy as the go to destination for online music production courses.

The Strategy

Advertising Amplified

We adapted a holistic approach to create engaging & effective campaigns. Our work included:

Conducting detailed market research & audience profiling to generate an understanding of our demographic and their online behaviour. Altering the customer journey to make the sign-up process easier for the customer and trackable for us - allowing us to further understand our target market. Using historical and current Facebook ad analytics to maximise conversion rate & optimise our budget.

"We’ve been using Utilise Social for a little over 12 months now, and the results have been excellent. Ryan’s campaigns have dramatically increased the ROI on our social ads, driving huge numbers and potential leads for our educational business, as well as views and clicks to store for our music releases. Their work far surpasses what we could achieve in-house, due to the specific expertise and contacts the team have with Facebook and Instagram. I’d happily recommend Utilise Social, as they’ve had an immediate and transformative effect on our business."
Miles Shackleton,