Our most recent project VICE is a nightclub that we opened in mid 2022. Our objective was to create a new & exciting clubbing experience in the heart of Liverpool. We succeeded in doing so, seeing the project through from conception to completion. The club has a vibrant and bold aesthetic, with several unique photo opportunities throughout the venue including a Ferrari. VICE relies heavily on digital marketing channels to attract customers, the main channels we use are Meta, Tik-Tok & Email. Through these channels, the club has been able to reach a large audience and generate a huge amount of interest both in the local area and across the UK. As with all of our brands, we place a huge focus on relevant and enticing creative. We have invested heavily into high quality photography and videography at key events to help portray the energy and atmosphere of the venue.
Creating visually appealing content that captures the essence of the club has helped us massively in driving sales and attracting new customers. In addition to our main marketing channels, we have also seen success using TikTok micro influencers to generate interest around the venue. By partnering with popular TikTok users who have a large following in the Liverpool area, the club has been able to reach a younger audience and create buzz around events and specials. The use of influencers has been a cost-effective way to reach a targeted audience and drive visitors to the club, and has also allowed us to build a network of like-minded, creative individuals that we’re proud to have associated with the brand.
We have also utilised user generated content (UGC) to build an extremely engaging Instagram feed. We leverage this format by encouraging our customers to share photos of their night out at the club, these posts are then reposted on our feed - serving as effective advertising and helping us create a connection between the club and our customers. Since opening, VICE has become an extremely popular destination for nightlife in Liverpool. The club consistently draws large crowds on weekends, and has gained a reputation as the place to be for those looking for a night out with a difference.