Wasted Heroes

Scouse streetwear brand makes noise stateside

The Results

0 x
5X increase in sales in the US
0 %
Return on ad spend
0 x
Increase in traffic to website

The Story

Streetwear to Dancefloor

Founded in 2010 by graphic designer and electronic music enthusiast Russell Reid, Wasted Heroes is an independent streetwear brand that’s been championed by legendary and new-school DJs alike—from Carl Cox to Eats Everything.

The Goal

Breaking The States

With high quality garments that tap into a global musical culture, Wasted Heroes wanted to widen its customer base and bring its brand to the international market, with a particular focus on the US. 

The Strategy

Playing To The Crowd

When we originally started to work with Wasted Heroes we implemented the Facebook pixel—a small piece of code easily embedded on web pages that provides detailed insights on audiences and conversions. This pixel gave the company a wealth of data to help it target the right people, including those who had already visited the site and browsed its products, so that we could start to optimise our campaigns.

We then started to use lookalike audiences, tweaked specifically to reach people in the US. International Lookalike Audiences are formed by pinpointing similarities in the core audience and reaching new people with identical traits. We also made a conscious decision to focus on Instagram—a platform that perfectly aligns with the young, tech-savvy audience that Wasted Heroes appeals to—the company was also able to attract new customers and boost its profile in the right place.

Utilise Social have done a brilliant job and surpassed all expectations of what we thought we could achieve through digital marketing.
– Russel Reid, Managaing Director
Wasted Heroes