Helping a Californian eyewear brand realise their vision
The Utilise x Heatwave story started in 2019, Heat Wave Visual® was founded by two individuals Justin Hertel, and Doug Karlson who sought to bring something more to the table in the eyewear market.
The company was already excelling, but knew they could rocket their growth if they had the tools to maximise their captive audience to grow further into the US market
Expand into new markets across the United States by capitalising on their existing audiences and reaching new customers
We used an integrated marketing approach to create cohesive and engaging multi-platform ad campaigns. The strategy included: