I Saw It First
Accelerating the growth of a fast fashion heavyweight
Founded in 2017, I SAW IT FIRST are the ultimate one-stop-shop for the stylish generation of authentic fashion-lovers. The brand works with some of the biggest players in the game from the iconic O Beach to the biggest reality show in the UK, Love Island.
I SAW IT FIRST wanted to become a household name in the fashion industry, offer affordable clothing to the masses and build a legacy of giving back to charity, the environment, and their loyal customers.
One of our favourite campaigns was I SAW IT FIRST’s debut partnership with Love Island (2019). This was an extremely unique, reactive campaign – using carousels to advertise what had been worn on the show the previous night. Once a contestant had worn enough I SAW IT FIRST clothing, a collection would be made for them – the most popular example of this was the Molly-Mae Hague collection. The collections would be updated daily & advertised using product feeds.