I Saw It First

Accelerating the growth of a fast fashion heavyweight

The Results

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The Story

Founded in 2017, I SAW IT FIRST are the ultimate one-stop-shop for the stylish generation of authentic fashion-lovers. The brand works with some of the biggest players in the game from the iconic O Beach to the biggest reality show in the UK, Love Island.

The Goal

I SAW IT FIRST wanted to become a household name in the fashion industry, offer affordable clothing to the masses and build a legacy of giving back to charity, the environment, and their loyal customers.

The Strategy

We used a data driven approach fuelled by unique creative to sky rocket reach, sales & ROAS. Our strategy included:

Campaign Spotlight 

One of our favourite campaigns was I SAW IT FIRST’s debut partnership with Love Island (2019). This was an extremely unique, reactive campaign – using carousels to advertise what had been worn on the show the previous night. Once a contestant had worn enough I SAW IT FIRST clothing, a collection would be made for them – the most popular example of this was the Molly-Mae Hague collection. The collections would be updated daily & advertised using product feeds.

Molly-Mae Hague Campaign Results

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