Toolroom Academy

Working side-by-side with one of the most in demand brands in dance music to educate, inspire & entertain

Double 

Drove twice the number of sign ups for half of the budget compared to previous campaign

Breaking Records

The course completely sold out in record time

Breaking Records

Cost per sign up down by 65%

The Story

Music Is The Answer

Toolroom is internationally recognised as one of the most innovative brands in dance music. With over 18 years at the top of the industry, they are known for their passion for quality house music & close connection with their worldwide community of fans.

Utilise Social first started working in partnership with Toolroom over lockdown to generate interest and sales for their VMC (Virtual Music Conference). Following great success and a flourishing relationship we were asked to take on advertising for their hugely popular online music courses (Toolroom Academy) and various releases for the record label.

The Goal

Drive sign ups to their flagship course & help cement Toolroom Academy as the go to destination for online music production courses.

The Strategy

We adapted a holistic approach to create engaging & effective campaigns. Our work included: 

We’ve been using Utilise Social for a little over 12 months now, and the results have been excellent. Their campaigns have dramatically increased the ROI on our social ads, driving huge numbers of potential leads for our educational business, as well as views and clicks to store for our music releases.
– Miles Shackleton, Director
Toolroom