Privacy Policy

1. Who We Are

Utilise Social Ltd (“we”, “us”, “our”) is a UK-based digital marketing agency registered in England and Wales.
‍Company address: Duke Street, Liverpool, Merseyside L1 5AG, United Kingdom
‍Email: privacy@utilisesocial.com

2. Purpose of This Policy

This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website, contact us, or use our services.

3. What Information We Collect

We collect and process the following types of personal data:

a. Information You Provide Directly

• Name, email address, phone number (e.g., via contact forms or newsletter sign-up)
• Job title, company name (if submitted)

b. Automatically Collected Data (via Cookies and Analytics)

• IP address, browser type, device identifiers
• Pages visited, time on site, and referral source
• Clicks and interactions (via analytics tools)

c. Social Media and Third-Party Integrations

• If you interact with us on platforms like LinkedIn, Instagram, or Facebook, we may collect data from those profiles or advertising tools (e.g., Meta Pixel, LinkedIn Insight Tag).

4. How We Use Your Information

We use personal data for the following purposes:

• To respond to inquiries and provide services
• To send marketing communications (with consent)
• To analyse website usage and improve user experience
• To secure our website and prevent abuse or fraud
• To comply with legal obligations

5. Legal Bases for Processing

We process your data under the following UK GDPR bases:

• Consent: for marketing emails and non-essential cookies
• Contractual necessity: to provide requested services
• Legitimate interests: for analytics, basic tracking, and security
• Legal obligation: to comply with tax, audit, or fraud regulations

6. Cookies and Tracking

We use cookies and similar technologies on our website.

Types of Cookies:

• Strictly Necessary: essential for site functionality
• Analytics & Performance: e.g., Google Analytics
• Marketing/Tracking: e.g., Meta Pixel, LinkedIn Tag

7. Social Media

We operate pages and ad campaigns on LinkedIn, Instagram, and other platforms. When you interact with these, your data may be processed by the social platform according to their own privacy terms.We may also use advertising pixels to track performance of our social campaigns. Data from these pixels is anonymised unless you consent to be contacted.

8. How to Withdraw Consent

You have the right to withdraw your consent at any time. You can:

• Unsubscribe using the link in our emails
• Change cookie settings on our website
• Email us at privacy@utilisesocial.com

9. How Long We Keep Your Data

We only retain your personal data as long as necessary:

• Contact form submissions: 12 months
  
• Newsletter subscribers: until you unsubscribe
  
• Client records: up to 6 years (for legal/accounting purposes)
• Analytics data: 26 months (Google default) or less

10. How We Protect Your Information

We use industry-standard security measures:

• HTTPS encryption (SSL)
  
• Password-protected systems and user access controls
  
• Encrypted backups and secure data storage
  
• Regular software updates and firewalls

11. Who We Share Data With

We may share your data with:

• Hosting providers, analytics services (e.g., Google)
  
• Email marketing platforms (e.g., Mailchimp, Brevo)
  
• Payment processors (if applicable)
  
• Regulators or authorities when legally required
  

We never sell your data.

12. International Data Transfers

Some third-party tools (e.g., analytics or email platforms) may process data outside the UK. We ensure they provide adequate safeguards, such as Standard Contractual Clauses (SCCs).

13. Your Rights Under UK GDPR

You have the right to:

• Access your data
  
• Rectify inaccuracies
  
• Request deletion (“right to be forgotten”)
  
• Restrict or object to processing
  
• Withdraw consent at any time
  
• Lodge a complaint with the UK’s Information Commissioner’s Office (ICO)
  

To exercise any rights, contact: enquiries@utilisesocial.com

14. External Links

Our website may link to third-party sites (e.g., LinkedIn, Instagram). We are not responsible for their privacy policies. Please review those separately.

15. Changes to This Policy

We may update this policy from time to time. Updates will be posted here with a revised “last updated” date. You should check this page regularly.

16. Contact Us

If you have any questions about this policy or your data rights, please contact:
‍Email: enquiries@utilisesocial.com
‍Address: Duke Street, Liverpool, Merseyside L1 5AG, United Kingdom